Step 1: Identify the Need

The step-by-step guide can be printed at the last page of 'Know How'. To get there you need to go through each step by clicking the blue arrow on the righthand side of the menu.

Identify the need for a tagline. You have a need for a tagline if you have the following challenges:

• • • Articulating your mission
    • Clearly telling people what you do
    • A logo or visual representation that needs further explanation

You might be doing this as part of a branding exercise or seperately. Look at this video to get inspiration to create great taglines: