Local fundraising example:
Fashion show and crowdfunding

Main characteristics

Fundraising method
Crowdfunding, Fashion show, Fundraising with corporations


Net fin result (€)


Time investment
2 months

Fashion show of recycled jewelry
Fashion show of recycled jewelry
Famous actor asking for donations
OrganisationCAMAPET - Cooperativa de Coleta Seletiva Processamento de Plástico e Proteção Ambiental
Funding needed forThe work of CAMAPET
Period of actionSeptember - November 2011
In-kind donations raisedn.a.
Types of donationsCrowdfunding, individual donations
Types of donorsClients of LucrOn, anyone with access to the internet


The action was a result of the partnership between CESE and the group purchasing website LucrOn. CAMAPET was the organisation that benefitted through online donations. LucrOn clients could donate up to R$ 5 and CESE would double this amount as part of the Action for Children programme. The campaign was launched with a fashion show, in which the garbage collectors modelled recycled jewelry produced by them. The event brought a lot of visibility and media attention, also because a famous artist proved to be willing to act as the campaign´s ambassador. He recorded a video message asking for donations, which was broadcasted at the event. For those with no access to the internet, there was an offline mobilisation, collecting small amounts of money one-by-one.

Tips and lessons learned

Fundraising campaigns gain value and therefore tend to have better results, if you can link it to a celebrity.
The organisation must create ways to participate for the community where the project is based.
If the fundraising action is a campaign, there must be actions planned throughout the entire campaign to keep up the rhythm.
For events it is important to have volunteers and make partnerships, in order to reduce the final costs.

Review by Wilde Ganzen Foundation

This is a well-designed and very innovative campaign to give visibility to CAMAPET and at the same time encourage solidarity and donations, through an online campaign and an event, supported by a famous artist acting as ambassador.


To encourage solidarity and donations to CAMAPET, and broadly to social projects in general, through online campaigns.
Give visibility to CAMAPET, engaging as many donors as possible, in order to guarantee a permanent support by individual donors.

Targeted donors
Clients of LucrOn and the entire network of CAMAPET and CESE, as well as society in general (as it was an online campaign, anyone in Brazil with access to internet could contribute).
Media and the community where CAMAPET is based.


Cost/benefitNational currency (R$)Euro
Total amount raised4,0001,640
(-) Total amount invested500205
Net amount raised3,5001,435

Accounting details
Costs: T-shirts R$ 400 and printed materials R$ 100

Description of preparatory work
Preparatory meetings with the organisations involved (CESE, LucrOn, CAMAPET, press officer agency).
Production of jewelry and handicrafts made with recycld materials.
Negotiations to get space, decoration and sound system for the fashion show for free.

Description of implementation
Once the campaign was launched with the fashion show and the video of the celebrity asking for donations, there were actions every week to maintain the donations.

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