Local fundraising example:
Guitar and soup festival

Main characteristics

Fundraising method
Community contribution, Festival / fair, Volunteer contribution


Net fin result (€)


Time investment
2 months

Guitar playing during the festival
The organisational committee
Guests enjoying the evening
OrganisationAssociação Beneficente e Cultural São Jerônimo
Funding needed forImprovement of the courses offered by the institution
Period of actionJuly 20, 2013
In-kind donations raisedYes
Types of donationsIn kind donations (food and drinks) by local businesses; contributions by visitors of the event
Types of donorsLocal community; small businesses


The Associação Beneficente e Cultural São Jerônimo wanted to promote its activities in the community and raise funds to improve the courses they are giving.
It took 15 volunteers two months to organise a Guitar and Soup Festival to serve both purposes. It was quite successful. Local businesses contributed food and drinks for free and were duly thanked for that during the evening.
The participants had a good time and gave very positive feedback afterwards. The Guitar and Soup Festival now forms part of the annual activities of the Associação.

Tips and lessons learned

Having the support of the staff and the community where the organisation is based is the first step towards the success of a fundraising event.

Review by Wilde Ganzen Foundation

Food and music: a fundraising activity that always works! The strong point of this event is that they have ensured a large amount of donations in kind in order to keep the cost for the event as low as possible: the venue, as well as the food have been sponsored by local businesses. Other positive points of this event are recognising the sponsors through presenting their logos during the event and collecting contact information of (potential) donors for future activities.


To raise funds in order to improve the courses offered by the institution.
To make the organisation more known in the city where it is based.

Targeted donors
Local community.
The city in general.


Cost/benefitNational currency (R$)Euro
Total amount raised4,7541,613
(-) Total amount invested28396
Net amount raised4,4711,517

Description of preparatory work
Asking for a venue for the event to be held.
Negotiating with a local band to perform at the event.
Asking for donations (food and drinks) from local businesses.
Recruiting volunteers.
Sending out invitations.

Description of implementation
Volunteers were given tasks, such as cook, wash dishes or decoration.
Visibility was given to the supporters, by branding their logos and thanking them.
Somebody was responsible for collecting contacts to follow-up.

Follow up: Donor appreciation and acknowledgement
Local businessmen who contribute food and drinks for free are thanked during the event. Contact information of (potential) donors was collected for future follow up.

Plans to repeat the action
The Guitar and Soup Festival is repeated every year.

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